3/16/2023 0 Comments Erykah badu annie lyrics meaningWhile music execs have now been scouting young talent on the Internet for almost two decades (the 12-year-old Justin Bieber, to whom Gray is referring, was famously found on YouTube in 2007), artists were usually whisked away to record label finishing school and reintroduced to the world as fully packaged pop stars engineered to snag Tiger Beat covers and Pepsi commercials. “It’s just not that kind of a story anymore.” “We weren’t signed to developmental deals when we were 12 years old,” Gray says. In April, he had a little over 4 million more monthly listeners on Spotify than Mariah Carey, and 7 million more than Nick Jonas. Four years ago, he was a high school senior who uploaded a homemade music video of his self-produced song “Idle Town” to YouTube. We were all just normal kids making music,” says 22-year-old Conan Gray. If you don’t recognize any of these names, you aren’t alone-but you are probably over the age of 25. R&B stars Umi and Omar Apollo got their start on the music-sharing site SoundCloud purely by chance, and are now on the road to becoming the next Erykah Badu and Prince. When The New York Times called Girl in Red, aka the Oslo, Norway–based 22-year-old Marie Ulven, “one of the most astute and exciting singer-songwriters” working today, it was two years after cool teens had already figured that out. Take the musician Benee’s single “Supalonely,” which was a Top 40 hit everywhere from America to her native New Zealand last year you might have completely missed its rise if you weren’t on TikTok. Generation Z decides for itself what the next big thing is, whether anyone who owns a suit notices or not. Remember when record label A&R guys scouted dingy rock clubs and open mics looking for the next big thing? Today, that dream job is about as obsolete as a fax machine.
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